4k pc gaming needs to evolve a lot quicker

I have been pc gaming for years and only in the past few years went into 1080p now my system is not to bad and only a few games would struggle at full detail.But at 4k my system would not have a chance and the price of the hardware needed to run would be huge.

Rumors of the next batch of graphics cards are coming in but i think they will just be a incremental increase as they usually are no matter how much new technology phrases they may spout 

For me the hardware needs to get a lot faster and cheaper otherwise i fear it will be left behind.If  you have a titan or a 295x2 it may run stuff at 4k but most people will not want to spend over a grand on just a graphics card