Why do publishers do stuff to annoy the fans ?

So past few of months a lot of things has happened from ubisoft and the assassins creed unity issues . Square enix and there massive Final fantasy VII troll and capcom with there copyright strikes for legitimate videos.


It did make me wonder why do they do this ? is it just stupidity ? or do they just want to try and make as much money at the cost of there reputation.

I put the blame on the publishers though there are exceptions but as someone said on gametrailers it can often happen that a developer make there first game is released and is closed down before even the first sales are known.

Every time something bad happens they do lose the trust of the people who actually pay for the game. Take the game destiny for example sure it had record breaking sales to begin with but i suspect was due to the reputation of bungie and many people who play the game may not be willing to take a second chance with them.

I do wonder when the breaking point will be i really do not want a video games crash of the 80s but with buggy games so much nickel and dimeing going on


All i can say is get more people who have a bit of common sense and treat the customer as they would want to be treated themselves.