Often you will see games that take the innovative approach or using a tried and tested formula.
Now with a tried and tested you know it works and it is safe but the issue with that is to many times and people will burn out and eventually it will go down hill.
With the innovation you get something new and fresh the draw back is though most publishers would rarely want to risk a large amount of money
I think with tried and tested you can continue making games as there are plenty of game types that i really think have so much potential for example dynasty warriors series i enjoy them but in my mind i can really see so much more with epic total war style campaigns and bayonetta style combat.
Or you can have a bit of a blend for example Middle earth shadow of mordor while most of it was tried and tested the nemesis system was the innovation it needed to make it stand out.
In the end even a little bit of innovation can elevate a generic game and i do think publisher really do need to take more risks
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